For those of you who don't know us, I would like to take this opportunity to share our short story with you.  Bruce and I started this business at the turn of the century under the business name of Bakerson, LLC.  The name came from our fathers, who worked together in the bakery business (that makes us sons of bakers).  However, we discovered constant frustration with the spelling and pronounciation, so we chose a new "marketable" name - ThatCheap.com for marketing purposes.  

We are still the same guys, same midwestern values, and still doing business as Bakerson, LLC.  The only thing that changed is the marketing name.